IETM's "To Sell or Not to Sell?" toolkit gives cultural managers a practical business model canvas built for the arts, with real examples of organisations that innovated without compromising their mission.
An introduction to business models innovation
IETM, the international network for contemporary performing arts, released the toolkit "To Sell or Not to Sell?" to introduce and clarify key concepts around business model innovation for cultural managers and other arts professionals looking to increase the resilience of their organisations.
"To Sell or Not to Sell?" proposes a new business model canvas tailored to the specific characteristics of arts and cultural organisations, and illustrates how cultural organisations across Europe have successfully innovated their own business models.
About the toolkit
The toolkit takes a practical approach, combining short texts with illustrations, videos, quotes, checklists, practical advice and more. It was written by José Luis Rodríguez, former Communications Director at Trans Europe Halles (TEH).